Plum, Purple & Lilac
Purple is the colour to watch this autumn. Shop plum, aubergine, violet and lilac designer pieces to lift a winter wardrobe.
The trend
Next to red, purple was the colour fighting for attention on the Autumn/Winter 2026 runways. Deep aubergine and plum looked sophisticated on coats and head-to-toe knits, while lighter lilac brought a softer touch to tailoring and accessories.
How to wear it
Wrap a purple scarf over a puffer or a camel coat, or wear a plum knit with grey tailoring. For evening, a violet dress with black accessories is simple and striking.
Designers in this edit
Tom Ford, Maison Margiela, The Attico, Elisabetta Franchi, Pinko, Patrizia Pepe, Emporio Armani, Peuterey, Pharmacy Industry and Comme Des Fuckdown.
